{"product_id":"authentic-beauty-concept-amplify-cleanser","title":"Authentic Beauty Concept Amplify Cleanser","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAuthentic Beauty Concept Amplify Cleanser\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eA gentle, sulfate‑free shampoo designed specifically for fine hair, this lightweight cleanser lifts away impurities while preserving natural volume and bounce. Formulated with pure, vegan ingredients from carefully selected origins, it cleanses without weighing hair down or stripping essential moisture. Free from silicones and harsh detergents, it leaves hair feeling light, airy, and full of life — enhancing your natural texture and giving you soft, manageable, beautifully amplified hair. True to the brand’s ethos: authentic beauty, simple formulas, and kind care that lets your hair shine naturally.\u003c\/span\u003e\u003c\/p\u003e","brand":"Love My Hair","offers":[{"title":"Default Title","offer_id":58080115720517,"sku":null,"price":29.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1064\/3161\/1205\/files\/744643E2-2C60-4C8D-A7A4-E16AB7FA4AF0.jpg?v=1779818184","url":"https:\/\/lovemyhairshop.co.uk\/products\/authentic-beauty-concept-amplify-cleanser","provider":"Love My Hair","version":"1.0","type":"link"}